Monetine.

Coop, which has always been committed to defending people's purchasing power, is doing so now more than ever. In a situation of widespread price increases, Coop is taking concrete action: with its Giorni Più Buoni (Better Days) campaign, it is giving back €5 for every €15 spent. The shopping cart, with its empathy, is the bearer of this gesture in a TV, PV, and radio campaign.