Meno 40.

Film01:34

2024 / Coop

We turned a Coop promotion on seasonal products into a real summer hit.
The song, entitled “Meno Quaranta” (Forty Less), was born from the idea that a 40% discount is “an offer you can't get out of your head,” as the slogan says.

Il brano è uscito su Spotify supportato da un videoclip.

Credits.

Creatives
Giovanni Porro
Luca Cinquepalmi
Nathalie Schwitter
Anna Triolo

General Manager
Alessandra Schwitter

Account
Stefania Pappalettera
Vittoria Bassetti

Casa di ProduzioneThe Family

DirectorPaolo Genovese

DOPLuca Costantini

Executive ProducerStefano Quaglia

ProducerSofia Fontana

Post-producerBarbara Calicchio

Post videoBand

Post audio e musicaScreenplay

From our phones.

Backstage of Meno 40.

Backstage of Meno 40.

Backstage of Meno 40.

Backstage of Meno 40.

Backstage of Meno 40.

Backstage of Meno 40.

Backstage of Meno 40.

Backstage of Meno 40.

Backstage of Meno 40.

Backstage of Meno 40.

Backstage of Meno 40.

Backstage of Meno 40.

Backstage of Meno 40.

Backstage of Meno 40.

Backstage of Meno 40.

Backstage of Meno 40.

Backstage of Meno 40.

Backstage of Meno 40.

Backstage of Meno 40.

Backstage of Meno 40.

Backstage of Meno 40.

Backstage of Meno 40.

Backstage of Meno 40.