Learning Ukrainian.
On February 24, 2022, Europe wakes up to war on Kiev's doorstep. A mass exodus begins, with women, children, and the elderly fleeing Ukraine in search of refuge. Civilians on the run need everything: food, water, blankets, medicine, diapers, clothes, toys.
Meanwhile, the news and talk shows are filled with unfamiliar, almost unpronounceable names and words. It is clear that if we want to help these people, Ukrainian is the new language to learn. Right away.

Si pronuncia liky e significa farmaci.
Nasce così la campagna di Coop in favore dell’Ucraina, una raccolta fondi da devolvere a UNHCR, Comunità di San’Egidio e MSF che è stata declinata su stampa, web e PV.

Credits.
- Creatives
- Giovanni Porro
- Luca Cinquepalmi
- Nathalie Schwitter
- Anna Triolo
- Tiziana Mariani
- Francesca De Luca
- General Manager
- Alessandra Schwitter
- Account
- Stefania Pappalettera
- Vittoria Bassetti