Reel I\'m not a robot
KEEP IT HUMAN.

Artificial intelligence writes, generates, imitates.
But there's something it
misses: us.

I'm not a robot, the human-directed creative agency that builds value through projects that make
Brands recognisable, relevant and memorable.

Let's talk about your project
What we do

We do it all.
From brief to broadcast.

We work alongside Brands looking for a strategic partner that combines:

01

Vision

02

Creativity

03

Production capacity

04

Structured management of complex projects

Let's talk about your project
Some works

Stories that work.
Happy clients.

National TV Spot

Coop

Christmas Everyday

A manifesto on the value of every day, disguised as a Christmas spot. The brief asked us to tell the story of Coop's commitment beyond the holidays. We wrote a story worth reading all year round.

Concept · Script · National TV spot
TV Spot

Editoriale Domani

A newspaper founded on independence needed a spot capable of embodying it. Wild Dog tells the story of Domani with the same force with which the newspaper tells the world: without a leash.

Concept · Script · TV Spot
Institutional Campaign

Telefono Azzurro

The Voice

A campaign to give a voice to those who have none. A narrative format capable of amplifying Telefono Azzurro's message with strength and delicacy.

Concept · TV Spot · Digital
Digital Campaign

Coop

Basta Cene Tristi

The table as a place of pleasure, not compromise. A campaign built around a simple, truthful insight: with the right products, every dinner can become a moment to remember.

Concept · Digital campaign · Social content
TV Spot & Print Campaign

Tassoni

Il lusso di osare

An iconic brand with nearly two centuries of history doesn't need to reinvent itself. It needs a campaign worthy of its story. And a manifesto to tell it.

Manifesto · TV Spot · Print campaign
On Air Campaign

Coop

Splash

A campaign on air every day, proving that creativity and consistency can coexist without compromise. A rolling campaign built on a replicable format.

Concept · Spot · Rolling campaign

Someone noticed.

40 Golden Lions
in Cannes

227 ADCI
Awards

2024 ADCI
Hall of Fame

Thirty years of stories: a previous life you don't want to miss.

The Sculptor —Peugeot 206 The Sculptor —Peugeot 206
Shopping Cart —Coop Shopping Cart —Coop
Human Mobiles —Tim Human Mobiles —Tim
Surprisingly Refreshing' —TicTac Surprisingly Refreshing' —TicTac
Dance —Tim Dance —Tim
Fly —Q8 Fly —Q8
Names —Nutella Ferrero Names —Nutella Ferrero

We're made for you if:

  • You need an identity (or want to rethink the one you have) › corporate and brand identity, integrated communication, brand positioning, communication strategy.

  • You lack a big idea, the kind that works everywhere › all-media creative development, 360° advertising campaigns.

  • You're looking for the right words — the kind that stick, not just sit on the page › branded content, storytelling, naming.

  • You want to exist well online and keep the conversation going › content strategy, adv strategy, community management, websites.

  • You need to go on air (well, on time and with your head on straight) › video and audio production, timing management, quotes and rights.

  • You want to do something that's never been done › guerrilla marketing, memorable activations, gin & tonic-based events.

Let's talk about your project
Contact

Tell us what's
on your mind.

Whether it's for a spot, social media management, an old-school print campaign or a simple gin & tonic event: fill in the form and we'll get back to you to discuss objectives, timelines and scope.