After her scientific and biological studies, she moved to Milan where she started her 15-year-long path in the world of communication, focusing mainly on strategic planning, market analysis, as well as supervision and coordination for local and international advertisement campaigns.

Some of her previous clients are Campari, MSC Crociere, Q8, Telecom Italia, Durex, Reckitt Benckiser, Editoriale Domani, as well as New Business for Havas Italia. She is now the General manager and co-founder of I’m not a robot.