People hate advertising_
Let’s be honest: people don’t like ads. Neither do we.
People like what they care about, what makes them talk, what entertains them, what’s amusing to them. And that seldom is advertising.
People are constantly bombarded with ad junk which turns them off.
According to many reports, the average consumer is exposed to anywhere between 5000-10000 branded messages per day. In such a noise, how can someone win people’s attention?
The first step is believing that a true emotional bond between Brand and people is the one that goes beyond the product.
Brand positioning doesn’t just mean finding a place in the market.
Brand positioning means to take a side: on what’s happening in the world, on what people really care about, dealing with relevant topics and issues and, if necessary, to openly stand up for common values.